World-Class Leadership & Goal Achievement Tools for Personal and Professional Success

ISD combines cutting-edge neuroscience, psychology, mindset coaching, and goal achievement tools to bring you a truly transformational coaching program.

Our Approch

ISD's coaching programs are rooted in a deep understanding of human potential, and we believe that everyone has unique strengths and talents waiting to be unleashed. Whether you're seeking personal growth, improved relationships, career advancement, or a better work-life balance, we're here to help you achieve your life vision and biggest goals.

OUR SERVICES

Leadership Coaching for Businesses

Our Business Leadership Coaching supports leadership teams to clarify priorities, inspire others, foster self-development, and build a culture of innovation and success. ISD ties assessment, coaching, and collaborative exercises together to deliver personalized, immersive coaching at scale. Our mission is to break teams free from whatever is holding them back and to assist each team member in maximizing their unique talents.

Leadership Coaching for Individuals

We also offer Leadership Coaching for individuals looking to enhance their leadership skills and personal empowerment. We help clients develop strong leadership qualities, deeper levels of self-awareness and areas of potential growth, a greater understanding of their unique strengths and talents, and the ability to inspire and influence others. Book a Free Introductory Consult here.

Habits & Mindset Coaching

Our original flagship coaching offer, targeting work-life balance, life purpose clarity, overcoming limiting beliefs, goal achievement, and navigating life transitions. Your coach will help to clarify how we can best support you during your Free Intro, and if you choose to do a Discovery Session we will guide you through the various coaching program options.

Life Design & Goal Achievement Coaching

This targeted, goal-oriented approach offers a flexible format, in which clients can work on either a short- or long-term basis on any goals they choose, using a framework of core motivations, beliefs, accountability, and proven tools for achieving both small and large goals and building toward the life you truly desire - including ISD's proprietary Belief Into Action framework. Start by booking your Free Intro Consult to determine how we may best tailor the program to fit your needs.

ISD Self-Accelerator Course™

The first installment of the ISD Self-Accelerator Course is now available with membership to the online community. The course is accompanied by the Belief Into Action ebook, and offers a complete crash course in how to identify your core desires, align them with your beliefs, unlock higher levels of personal power, and turn your beliefs into action in the real world.

Group Coaching and Workshops

The Group Coaching and Workshop Series is a biweekly online forum structured around a rotating central theme. These group sessions are a mix of engaging discussions and collaborative activities. This series is designed to create a fun and participatory environment in which people can go through the coaching process together in a spirit of curiosity, mutual support, and camaraderie.

Testimonials

"I felt I was paddling in circles toward undefined goals when I had the opportunity to work with Wes Ettinger. I knew Wes as a brilliant thinker, and now I experienced him as a brilliant coach. The coaching method he has developed gave me the tools to guide myself, refine my goals, and set them in motion."

DELIA M, PHD

"Coming from someone who has been surrounded by other phenomenal coaches and the industry for a long time, the approach specifically taken is extremely unique and deeply impactful... If you are serious about unlocking your full potential, ISD is worth your full attention."


GAGE W.

"Since my sessions with ISD, I have overcome pretty near ALL my obstacles. By helping me understand the problem better, and giving me the knowledge on how to beat it, I managed to overcome a lot more than I had hoped. If you are unsure of your next steps, have a consult with Wes - you won't regret it."

GLENN G.

FAQS

What is life coaching, and how does it work?

Life coaching is a dynamic and collaborative process focused on helping individuals identify and achieve their personal and professional goals. It involves a series of one-on-one sessions with a trained life coach who provides guidance, support, and accountability. Coaches use a variety of techniques and tools to help clients gain clarity, set actionable goals, and develop strategies to overcome challenges. The coaching process is highly personalized, tailored to each individual's unique needs and aspirations, and it empowers clients to make positive changes in their lives.

How long does a typical coaching engagement last?

The duration of a coaching engagement can vary based on individual goals and needs. Some clients find value in a few sessions focused on specific issues or challenges, while others may engage in longer-term coaching to achieve more substantial personal or professional transformations. Typically, a coaching relationship may last anywhere from a few months to a year or longer. It's essential to discuss your objectives and expectations with your coach to determine the best timeline for your coaching journey.

What makes ISD different from other coaching services?

ISD distinguishes itself through a client-centric approach that prioritizes your unique needs and goals. Our experienced coaches are dedicated to providing a supportive and empathetic environment that fosters growth and transformation. We also offer a wide range of coaching specialties, ensuring that you receive the expertise that aligns with your specific objectives, whether they involve personal development, career advancement, or relationship improvement. Additionally, our commitment to flexibility means that our coaching adapts to your pace and preferences, ensuring a transformative experience tailored just for you.

THE FOUNDER

WES ETTINGER, MA


Wes Ettinger draws upon twenty years of study in psychology, and has over a decade of experience as a workshop leader and personal development coach. His innovative approach to coaching combines powerful tools for goal achievement with narrative psychology to help clients engage with their lives at a deeper level and experience lasting transformations in thought and behavioral patterns. He holds a Master’s in Humanities from the CUNY Graduate Center, has presented at conferences on topics such as embodied cognition and the impact of modern science on art and literature, and is a Certified Professional Life Coach and Transformation Coach. He currently lives in the San Francisco Bay Area with his partner Cassie and their cat Blackjack.

GET IN TOUCH

Phone: (707) 241-3299

Address: PO Box 1020, Novato CA 94948

Hours: Mon – Fri 9:00am - 5:00pm Pacific

San Francisco, CA, USA

©2025 Integral Self-Discovery®