Transforming Leadership. Strengthening Teams. Building Better Systems.
We help organizations design better human systems—aligning people around a shared vision, strengthening how they communicate and work together, and activating the intrinsic motivation that drives initiative, innovation, productivity, and long-term organizational success.
Our Approch
Every organization is shaped by human systems—the ways people communicate, make decisions, respond to challenges, approach their work, and motivate themselves and one another.
When these systems work well, people become more engaged, take greater initiative, bring more to their work, and collaborate more effectively. When they don't, even talented people and strong ideas can be undermined by miscommunication, disengagement, and misalignment.
At ISD, we help leaders and teams design these systems intentionally. The goal isn’t simply better leadership. It’s to create the conditions in which people can do their best work—and organizations can become more productive, innovative, adaptable, and resilient as a result.
OUR SERVICES
Team Coaching & Facilitation
Integral Systems Design™
Our leadership coaching and facilitation for businesses supports teams to clarify priorities, inspire others, foster self-development, and build a culture of innovation and success. ISD ties together assessment, coaching, and collaborative exercises to deliver personalized, immersive coaching at scale. Our mission is to break teams free from whatever is holding them back and to assist each team member in maximizing their unique talents, and our three areas of specialization are Intrinsic Motivation, Shared Vision, and Communication.
Individual Leadership Coaching
Individual Leadership Coaching develops our capacity to embody leadership in our lives—both in how we lead others and how we lead ourselves from within. We help clients communicate effectively, inspire and motivate others, navigate challenges and conflict, and bring out the best in their teams, while also developing greater self-awareness, inner clarity, confidence, and the ability to navigate their own thoughts, emotions, choices, and direction with intention. By strengthening both dimensions—and exploring how they continually shape one another—clients develop a more authentic, grounded, and effective way of leading, both in relationship with others and within their own lives.
Leadership Workshops
ISD’s Leadership Workshops turn the principles of exceptional leadership into lived experience through immersive, interactive exploration. Our two complementary workshop tracks explore leadership from different angles: one deepens how we lead ourselves and others, while the other helps managers and leaders build shared vision, strengthen communication, inspire motivation, and bring out the best in their teams. Each offers a distinct path toward more effective leadership, combining transformative ideas with practical tools participants can put to work immediately, while naturally complementing the other for those drawn to both.
ISD Online Community
Join the free ISD Community for substantive, in-depth learning modules and practical tools, alongside people at every stage of exploring and developing leadership. Dive deeper into the ideas at the heart of ISD—from communication and motivation to personal and organizational leadership—with thoughtful frameworks and exercises designed to put them into practice. Share experiences, ask questions, exchange ideas, and learn alongside a growing community.
Individual Leadership Testimonials
"I felt I was paddling in circles toward undefined goals when I had the opportunity to work with Wes Ettinger. I knew Wes as a brilliant thinker, and now I experienced him as a brilliant coach. The coaching method he has developed gave me the tools to guide myself, refine my goals, and set them in motion."
DELIA M, PHD
"Coming from someone who has been surrounded by other phenomenal coaches and the industry for a long time, the approach specifically taken is extremely unique and deeply impactful... If you are serious about unlocking your full potential, ISD is worth your full attention."
GAGE W.
"I would highly recommend ISD to anyone who is in a chapter of growth or discernment, or might be struggling with fulling stuck or working collaboratively with others, or just wants to better understand their own assets and capabilities and how to leverage those to feel a greater sense of purpose."
WILL B.
FAQS
What is leadership coaching, and how does it work?
Leadership coaching helps leaders better understand how they influence the people and systems around them—and gives them practical tools to lead more effectively. At ISD, we focus on strengthening communication, creating shared vision, and building the conditions for intrinsic motivation, helping leaders bring out the best in their teams while improving collaboration, performance, and adaptability across the organization.
How long does a typical coaching engagement last?
The duration of a coaching engagement varies based on the needs of a specific client or team. Some clients find value in a few sessions focused on specific issues or challenges, while others may engage in longer-term coaching to achieve more deep-seated systemic transformations. A coaching relationship may last anywhere from a few sessions to several years, depending on what's needed, so it is essential to discuss your objectives and expectations with your coach to determine the best timeline for your coaching journey.
What makes ISD different from other coaching services?
ISD goes beyond developing individual leadership skills to examine the human systems that shape how people work together. Our approach integrates leadership development with the intentional design of systems for shared vision, effective communication, and intrinsic motivation—addressing everything from everyday interactions and team dynamics to organization-wide patterns of collaboration and alignment. By strengthening these systems, we help leaders create environments where people take greater initiative, collaborate more effectively, and do their best work—driving stronger performance, innovation, and long-term organizational success.
THE FOUNDER
WES ETTINGER, MA
Wes Ettinger is a leadership coach, facilitator, and learning and development professional whose work explores a central question: What allows people to do their best work together?
Drawing on more than two decades of study in psychology, communication, motivation, leadership, and human development, Wes helps leaders and teams strengthen the human systems that shape organizational life. His approach centers on Shared Vision, Effective Communication, and Intrinsic Motivation, translating these principles into practical tools for stronger leadership, collaboration, and performance.
Through coaching, workshops, and facilitation, Wes helps individuals and teams navigate organizational change, evolving leadership responsibilities, communication challenges, team dynamics, and professional transitions, creating environments where people can take greater initiative, work more effectively together, and drive lasting organizational success.
GET IN TOUCH
Email: [email protected]
Phone: (707) 241-3299
Address: PO Box 1020, Novato CA 94948
Hours: Mon – Fri 9:00am - 5:00pm Pacific
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